The past and present
I officially went to school for computer science back in Brazil. When I moved to US, I took interested in the web word, internet was becoming very popular at the time as well as small business websites. My first job in the US opened my eyes to Adobe Flash. I quickly picked it up and began learning ActionScript. After 5 years, I switched companies and I grew my Flash skills to an advanced level and started relying more on ActionScript than the actual Flash time-line.
The end of 2010 is when advertising on mobile devices really started to gain traction. Since the majority of the industry was Flash-based, HTML developers weren’t readily available at my company. Since I have some experience already building websites, I volunteered to take one of the first mobile ad request, a Ford ad. That has proved to be the turning point of my career as well as the company. As most developers would agree, general programming principles can be applied across most languages. I became immersed in the world of mobile web development because, unlike embedded Flash SWF objects, our ads were being written right into the publisher page. We now had to abide by standard web practices, browser support, and site structure. The same went for in-app advertising. I suddenly had to troubleshoot why things weren’t working within an app even though mobile apps are built in a completely different language.
Later 2016, the company I was working for got bought out and all the employees was let go. So, I end up getting hired by a marketing agency for pharmaceutical. I was challenge with the latest tools available for web development, such as database, code version control, different platforms, it was a really fast pace environment where I had to hit the ground running, and with no issues I quickly fitted right in. We develop sites, ads, email campaigns from the begging to the end. Some sites, were coded from scratch, some using platform such as wordpress, bootstrap among others.
Over the years, I’ve worked with hundreds of clients. My involvement varies per project from designer to front-end developer and everything in between. I have a strong working knowledge of design tools like Photoshop and Illustrator. My code editing software of choice is Sublime Text 3 due to the vast library of plug-ins readily available like Git integration, code snippets, and more. In such a fast-paced and always evolving industry, I’ve enjoyed keeping up with newly released technology and tools. My focus on mobile devices has made me a stronger designer and developer because I wasn’t able to rely on third-party plug-ins and APIs. Though I can appreciate such libraries when applicable, I’ve never used them as a crutch and take pride in my ability to come up with elegant, hand-coded solutions.
- Bachelor in Computer Science – UNICENP, Brazil 1996.
- Associate Degree in Applied Computer Graphics and Web Design Development Certificate – Camden County College, Camden, New Jersey 2005.
- Developing Microsoft ASP.NET Web Applications Using Visual Studio.NET and ADO.NET – Montgomery County Community College, Blue Bell PA 2009
- CompTIA Network+ Certification Prep – College of Southern Maryland, 2019 (enrolled)